Channel Strategy Manager
If you're an all-rounder with strategic flair and an analytical mind, and are looking for the perfect jump into the start-up world, then this is the role for you.
Verve has established itself as the global leader in advocacy marketing for the live events industry. The Channel Strategy team has been established to help identify, validate, test and prepare to scale Verve’s next billion dollar opportunities.
You’ll be the third member of our entrepreneurial team within the wider business, helping apply Verve’s peer-to-peer advocacy model to new verticals including music touring, spectator sports, group travel and beauty; enter new geographical markets; and identify the key channel partnerships that will best help us achieve our growth ambitions.
You should be whip-smart, analytical, able to apply yourself to a multitude of tasks, and a brilliant communicator. You will be tasked with helping Verve understand where the greatest opportunities lie for the business through comprehensive analysis, developing and testing new client and customer propositions, winning our first clients, and assessing how our product and operations need to adapt to help us scale.
- Identify opportunities - you’ll identify the biggest opportunities for Verve to expand its business - combining desk analysis with custom quantitative & qualitative research - and communicate your findings in a highly structured way to the rest of the business.
- Validate propositions - you’ll develop new client and customer propositions, build compelling sales collateral, and pitch to new clients to gain a clearer understanding of their needs.
- Test with real life campaigns - you’ll take an iterative test and learn approach to our new business verticals, optimising and analysing real life campaigns to understand how we maximise sales for our clients.
- Scale new business verticals - you’ll have an understanding of every function across the business and what we’ll need to put in place across our product, operations and teams to truly scale our next billion dollar opportunities.
Verve is building a platform which enables our global network of advocates to sell products and services they love to their friends in exchange for unique experiences and rewards. We‘ve established a beachhead in live entertainment and work with some of the biggest events in the world, and are rapidly expanding our festival and event portfolio across the U.S., UK, Europe, and Australasia. As we continue to expand rapidly within this market, we’re also developing and launching exciting new technology for events to connect directly with their biggest fans.
At Verve we believe in a culture of freedom and ownership. We empower you to own the value you create and impact on our future success. And we believe that to act as an owner you should be empowered to work in the way that enables you to deliver the best results – how and when you do is up to you. You choose your hours, where you work, the meetings you attend and the amount of holiday to take in order to create the most value and be at your best.